How to Make Your Business Mobile Friendly
The number of people using smartphones for internet searches is growing every day. According to a 2017 study by Statista, mobile users are responsible for 52% of total internet traffic. You can use the following tips to make your business mobile-friendly to reach more clients.
Speed up Your Site
One of the crucial factors that determine if people use your website or not is the time it takes to load a page. In fact, according to Google, over half of those who visit a site on their mobile phones will leave if they feel it takes longer to load. Consequently, you should work on the loading speed of your website if you want more people to visit your business.
To make it easy for your clients to conduct business on their handheld devices, you should reduce the loading time in several ways. Redirects are instructions that are known to slow a website by taking users from one page to another. You should avoid or minimize their use to boost page speed.
Develop an App for Your Business
Mobile apps are becoming a popular way to access the internet among smartphone users. If you’re serious about getting your business close to Android and iOS mobile users, you should develop an app. The app will allow you to incorporate features that may not be supported on the web such as offline access. Moreover, the app will reduce the time needed to access your business.
Having a mobile app alongside your mobile-friendly website will make it easy for more people to access your business. If your budget allows, you can create an app through custom development. Alternatively, you can use a DIY app builder. After developing your app, you can make it available on iOS and Android app stores.
Create Mobile-Friendly Content
When creating content for your site, it’s advisable to make sure it can be scanned and fit small screens. This is because most users are not interested in reading every detail on the website. You can achieve this by creating short paragraphs. Bullet points and the use of subheadings in the content will make it easy for readers to go through the article.
Select a Mobile Credit Reader
Using a card reader for your phone enables you to clear your bills without carrying hard currency. The popularity of this payment method is growing mainly because of the security and convenience it offers. When incorporating this payment option in your business, make sure that it is properly equipped to support different chip cards and mobile wallets.
Use Button Sizes for Mobile
Mobile users hate sites that require them to zoom to click some buttons. If you’ve included clickable phone numbers on your site, make sure they are large enough for mobile users. The text should also be legible to make it easy for the users to read your content. Therefore, your website should have easy-to-click buttons if you want to reach more mobile phone users.
Conclusion
Regardless of how stylish and awesome your website is, your business may not get many clients if it is not mobile-friendly. The number of people conducting business on their phones is only increasing. Therefore, there’s no better strategy to remain competitive than to ensure your business is mobile friendly.
